Authenticity + Consistency = Trustability

It’s become a mantra in how I coach a Thin Slice of blog reading and social media interaction.

Authenticity + Consistency = Trustability

In this information onslaught, I view part of authenticity as having a face and contact info right up front. Above the fold. Easy to find. Does it mean a site lacking a face and contact info is inauthentic? Not necessarily. However, you’ll grab my attention longer if it’s available.

In consistency, I will have more trust in a site that has more than 20 posts per month on average. Even moreso if the posts stay on topic (for the most part). Why?  Anyone can put on their Sunday best for an hour per week.

I’m not saying that if you don’t do this you become untrustworthy. What I am saying, is that you’ll earn trust and therefore become engaged more quickly by doing so.

Related Here:

Thin Slicing – Blink from a Blog Coach

Discovery Along the Blogging Path
Do You Sound Like Your Blog?

  • Brick Marketing

    We certainly agree! Blogs with barely any posts tend to lack credibility despite the content. Sometimes quantity is just as important as quality.

  • Valeria Maltoni

    Mike, I would be interested in your take on comments. Engagement from the posts can be done; it is a bit easier in the comments ;-)

  • Land Projects UK

    Right, consistency is important. I agree to Brick Marketing, quantity is not that important, it’s the quality that counts!