What Time Do You (RSS) Feed Your Audience?

Everyone I coach uses FeedBurner's email option in addition to the RSS Button. Some folks (depending on their business), have a majority of readers subscribing via email.

Last week, I overheard two subscribers to one blog discussing the email subscription:

One subscriber said, "I never get the email updates. When does do they get sent?"

"Early in the morning, about the same time all that spam hits your box." said the other subscriber, "Maybe you've been deleting the emails."

Interesting.

Then this morning, another blogger asked how to switch the time on FeedBurner's email delivery options. Hmm.  There's probably more of you out there thinking similarly, so let's answer the how...then the why.

If you're using FeedBurner's email option and have it active (and you should), here's the path your mouse clicks should take:

1. Login to Feedburner
2. Top Navigation tabs, choose Publicize
3. Side Navigation, choose Email Subscriptions (make this active if it isn't already)
4. Sub Nav, choose Delivery Options (the last of four options)

Here, you can select your time zone and a two-hour delivery window.  I would suggest late in the day, maybe the afternoon (giving your readers a break from their long day's work -- while it looks like they're still working).

If you choose the 5 AM - 7AM slot, you may be caught in a traffic jam, trash bin slam when your readers arrive to their desktop.

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