Don’t Blow Your Wad in One Post

Your blog is not a pulpit.  Yes, we all get on a soapbox now and again, but one thing I often tell new business bloggers is to consider their conversation ongoing.

In addition to the One Post – One Point mantra, it helps both author and audience in multiple ways:

• Search results. If I were specializing in Real Estate Foreclosures, I wouldn’t want to write a 2,500 word post on the subject and be done with it. Rather, I’d pepper several shorter posts on the subject and build page depth.
• Readability. Shorter posts are easier to read, especially if you’re generous with Eye Rests. Think about your moments in a coffee line. Sometimes your posts (and readers) will be better served that short.
• Storytelling. This may be most important. By finding different ways to use metaphors, similes and real-life stories  to talk about your subject – you’ll strike a chord with various audiences. Create a Metaphorsauras (just made it up:-)) – a thesaurus of metaphors – that you can use in your blog posts.

Try it on for size. Keep your posts shorter, but multiply them in depth. Want to write a thesis? Put it in a white-paper.

Photo on Flickr by tabhastal

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Find Your Social Media ROI

I hear it from a lot of business owners: “Where is the ROI with all this Social Media?“ If this is a question you ask yourself, maybe we should work together a bit more. We can work together solo, or via a professional learning community. Find and increase your ROI. There is a “there” there.