Hey Blog Writer, One Post – One Point

This is part of a series of posts on Blog Literacy from the writer’s perspective.

There are three reasons I suggest that blog writers keep their posts to one point per post.

  1. Sprints: The writer won’t get longwinded and go for the worlds longest blog post record. Your post shouldn’t be a thesis on the subject;
  2. Multiplicity: The writer can continue to write about the topic in future posts and become a champion for that topic, one-post-at-a-time;
  3. Brevity: And this, blog friends, is our gift to the reader. Remember K.I.S.S. or Keep It Short, Shakespeare.

I don’t know about you, but a 4,000 word post (especially if they don’t have eye rests) will go unread by everyone but its author.

As you can see above, I’ve a list of three sub-points. But catch that the point of this post is but one thing: One Point Per Post.

I could write much more on this subject (and I may…in a future post).

Related Blog Literacy Posts:
What’s the Blog Idea?
Your Blogging Territories
Give ‘em Eye Rest

Great bloggers will always keep the reader in mind, providing an
easy path to the point — their Big Idea. I hope to show how reading and writing are reciprocal processes (sorta like talking and listening in a conversation, yes?).

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  • http://www.chaosscenario.com Cam Beck

    Heck… Sometimes my comments to blog posts don’t meet that criteria. :)

  • http://www.confidentwriting.com Joanna Young

    Other reasons for sticking to a one post rule are that it helps the writer:
    1. maintain momentum and blog over the long haul
    2. stick to simple structures for sentences, paras & posts
    3. break the piece down into three points for memorability!:-)

  • http://www.converstations.com Mike Sansone

    >Ah Cam…I gotta send you my thoughts on that. I get to be the same way sometimes. Here’s my mantra for that case…
    More than 2 paragraphs becomes a post on my blog with a link back.
    >Hi Joanna:-) I really dig the way you Message, Model and Make Meaning in our conversations. Thanks!

  • http://www.allbusiness.com/blog/CustomerServiceExperience/10783 Glenn (Customer Service Experience) Ross

    As an experiential blogger, the best piece of advice I’ve ever received was to keep my posts to 400 words or less. I couldn’t agree with you more, Mike.
    Regards,
    Glenn

  • http://markanastasi.blogspot.com/ Mark Anastasi

    Writing a blog post like a novel is bad to the eyes! Make sure that your article is consistent and clear to your readers. And make it a little bit conversational.

  • Joe Godfrey

    Your teachings must be sinking in. I was reading a post on a blog that began with one point and then literally went into a rambling of a dozen completely different topics with about two dozen links. Almost all of the posts were like this and as I was reading them, it suddenly came to me, “one post, one point”. Thanks Mike.

  • http://www.professionalthesiswriters.com/ professional thesis writers

    Exactly, your point is perfect

    • http://www.converstations.com MikeSansone

      Thanks. Took much imperfection first:-)

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