Pete Blackshaw at ConsumerGeneratedMedia offers his thoughts on 2008 Buzzwords…and Converstations makes the list.
"Converstations": Brands now have multiple entry points for meaningful dialogues or conversations with consumers. These are essentially converstations. Brands fully immersed in CGM or social media may have dozens of conversations, from the consumer affairs interfaces and toll-free numbers to the corporate blog. They all matter, and every brand manager should know his or her converstations.
Granted, Pete probably wasn’t thinking of this site in particular (otherwise he’d have spelled it ConverStations, yeah?), but he’s spot on how smart companies should be entering the new year thinking about all the touch points as potential "conversation stations."
Thanks for the (sorta) Buzz, Pete. Here’s to a great 2008