Your Blogging Territories

Some teachers use a technique with young writers on examining their Writing Territories. Three columns of discovery: WHAT I WRITE ABOUT, WHO I WRITE TO, and WHY I WRITE.

As I watch them demonstrate this in a workshop, it strikes me how this exercise can be used with business blogging to help provide a compass.  I’ve already begun using Blogging Territories in coaching sessions.

As an example, and being the blogger I want my bloggers to become, here are my Blogging Territories:

 
   
      

      

      

   

   

      

      

      

   

 

WHAT WHO WHY
Blogging
Conversations
Community
RSS Feeds
Social Media
Leadership
Marketing
Blog Software
Writing
Inspiration
Customer Service
Web Tools
      
Business Owners
Educators
Consultants
Bloggers
Salespeople
Writers
Colleagues
Strangers
Family
Friends
Search Engines (not!)
      
Teach
Share
Learn
Think Aloud
Test Ideas
Inspire
Ignite Conversation
Give Examples
Compel Action
Introduce People
Marketing
      

Take some time and write out your "blogging territories" — a great way to compass your blog writing.

Related:
Purpose Driven Blogging
Real World Blogging: 9.5 Steps to the Edge
Controversy is NOT a Rule of Blogging
What’s on Your Blog Editorial Calendar?

  • http://www.angelamaiers.com Angela Maiers

    Great post, Coach! You really are the blogger that you want your bloggers to be. I have learned so much from you, it is an honor to be a part of your learning as well. I REALLY love the writing territories!

  • Scott

    So simple and yet so useful. I’m going to use this!

  • http://leadershipramblings.blogspot.com Eric Peterson

    Thank you for sharing this easy to use tool. For a beginner like me, I think this will help me to focus my blogging!
    Also, thanks for pointing me to Angela Maiers. I am looking forward to reading her blog!

  • http://personalbrandingmag.com Dan Schawbel

    Your matching your social media techniques and tools to that of your audience. Simple and brilliant!

  • http://www.TheCreativeConnector.com David Isserman

    I completely agree — the most successful people I know, not only love what they do, but would continue to do it even if they had all the money in the world.
    David
    The Creative Connector

  • http://shanevanderhart.blogspot.com Shane Vander Hart

    Thanks for the advice!

  • http://www.businessopportunitiesandideas.co.uk/ John

    A simple yet great tool, also very useful when considering marketing / product development in general.

  • http://www.converstations.com Mike Sansone

    >Hey Chief, thanks for the inspiration!
    >I’ll divert all kudos to Angela, I’m justa sharin’

  • http://www.elementaltruths.com Reg

    I really like the chart. How’d you make it?

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