Some teachers use a technique with young writers on examining their Writing Territories. Three columns of discovery: WHAT I WRITE ABOUT, WHO I WRITE TO, and WHY I WRITE.
As I watch them demonstrate this in a workshop, it strikes me how this exercise can be used with business blogging to help provide a compass. I’ve already begun using Blogging Territories in coaching sessions.
As an example, and being the blogger I want my bloggers to become, here are my Blogging Territories:
| WHAT | WHO | WHY |
| Blogging Conversations Community RSS Feeds Social Media Leadership Marketing Blog Software Writing Inspiration Customer Service Web Tools |
Business Owners Educators Consultants Bloggers Salespeople Writers Colleagues Strangers Family Friends Search Engines (not!) |
Teach Share Learn Think Aloud Test Ideas Inspire Ignite Conversation Give Examples Compel Action Introduce People Marketing |
Take some time and write out your "blogging territories" — a great way to compass your blog writing.
Related:
– Purpose Driven Blogging
– Real World Blogging: 9.5 Steps to the Edge
– Controversy is NOT a Rule of Blogging
– What’s on Your Blog Editorial Calendar?
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Find Your Social Media ROI
I hear it from a lot of business owners: “Where is the ROI with all this Social Media?“ If this is a question you ask yourself, maybe we should work together a bit more. We can work together solo, or via a professional learning community. Find and increase your ROI. There is a “there” there.
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