Some teachers use a technique with young writers on examining their Writing Territories. Three columns of discovery: WHAT I WRITE ABOUT, WHO I WRITE TO, and WHY I WRITE.
As I watch them demonstrate this in a workshop, it strikes me how this exercise can be used with business blogging to help provide a compass. I’ve already begun using Blogging Territories in coaching sessions.
As an example, and being the blogger I want my bloggers to become, here are my Blogging Territories:
Search Engines (not!)
Take some time and write out your "blogging territories" — a great way to compass your blog writing.