The Elements of Persuasion

In The Elements of Persuasion, authors Richard Maxwell and Robert Dickman present the five elements of corporate storytelling.

Their five parts:

1. Passion
2. Hero
3. Antagonist
4. Awareness
5. Transformation

Two of money-quotes I'd bank on:

"A story is a fact, wrapped in an emotion that compels us to take an action that transforms our world." Page 5

"Stories are facts wrapped in emotions." Page 125

While the target audience may be the corporate storyteller, others will benefit from reading this: Educators, Parents, Bloggers, Salespeople...anyone who finds themselves in the position of wanting to transform their world.

In many places, we could probably substitute "story" for "blog post" and come away with a book targeted to business bloggers. Well worth a read.

The authors also have a blog (full of stories): The Elements of Persuasion

Other Reader Thoughts:
- @ Marketing Interactions
- @ Greg Verdino's Marketing Blog 

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