Take off the Technology Blinders

Peekaboo
Sometimes it’s like those old westerns.  The final scene.  Just as the gunfighters appear on the street, it happens.  Windows slam shut, doors are barred, everyone under cover.  Now, we’re ready for the fight.

As we begin to talk about blogging and social media, I can hear the sounds of doors and windows in people’s minds as they run for cover. AAACK -Technology!  I look behind me to see if I have a power cord coming out of my backside.

Relax folks. I’m not a techie, just a small-business person unafraid of technology. Besides, it’s not about the technology.

Connections we make
Influences we earn
Relationships we build
Conversations we conduct
Leveraging newfound knowledge, we
Engage in new projects, collaborations…friendships. And then, we make new connections…

It’s not about the technology. Peek-a-boo. It’s about the people.

Related Posts:
Afraid of Technology?
Forget About the Technology
Can You Explain How a Microwave Works?
Were You Born With All That?
Why do we Blog?
What Makes a Blog Different? The Talk
Perceptions of Bloggers

Photo on Flickr by petalpics

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I hear it from a lot of business owners: “Where is the ROI with all this Social Media?“ If this is a question you ask yourself, maybe we should work together a bit more. We can work together solo, or via a professional learning community. Find and increase your ROI. There is a “there” there.

  • http://www.spinningsilkmultimedia.com Patrick

    This is a topic that is very relevant. Quite a few of our clients come to use for web development and some how expect the web site to do all the work. Often I will see them squirm and sigh when we mention how beneficial it is to have and post regularly to a business blog or have other content updated on a regular basis even when we provide a maintenance service. I’m not sure of the discomfort come from the technology or the fact they may need to write something or provide graphics or photos.

  • http://blog.runnerslounge.com Tom Green

    Mike, thanks for the timely reminder about CIRCLE and permission to focus on the communities, conversations, and the people who make them up.

  • Daniel Sitter, Idea Seller

    I love that “CIRCLE” acronym Mike. Great idea.
    People often get hung up on technology, or at least allow it to get in their way. All too often it becomes either a crutch or an excuse. Technology is simply a tool. It’s relationships that matter. That’s what will further our prosperity.

  • http://www.confidentwriting.com Joanna Young

    Mike, this isn’t entirely the same point as it might frighten off some of your technophobes – but making use of technology in order to achieve your end result can add to your enjoyment of the process. I never thought I would say this – having been an end user of IT in a big corporation for many years of my working life, when IT was just something that irritated you, broke down, didn’t do what you wanted.
    But it’s true.
    Learning for the first time how to adapt the technology I’ve got, to try and find solutions to something that I want to make happen, learning from others, copying and adapting what they do, thinking about the end result first – “I’d like to have this kind of conversation with a group of people” and then asking “how could I make that happen with IT”, seeing the enormous possibilities of the new stuff that is coming out all the time… well that to me definitely adds to the fun of the job.
    But like I said. Don’t want to scare them any further:-)
    Joanna

  • http://www.qaqna.com/ Tom Vander Well

    You’re right, Mike. It is about people. In the past few weeks I’ve had two calls from potential clients who became readers of my blog, learned what I was about and called me when they were in a pinch. Whether they become clients or not, I’ve had two great contacts and two wonderful conversations with two new friends. When you’re people centered, technology is just the oven – and profitable results are just the frosting on the cake.

  • http://blog.giftideahelp.com/ Elizabeth Anderson

    I too like the CIRCLE acronym. Am I afraid of technology? 10 years ago, I would have said yes, today no.

  • http://www.lavarow.com Nathan T. Wright

    One of my favorite posts – we can all relate. :-) Thx Mike!

  • http://brainbasedbiz.blogspot.com Robyn

    Mike, when I first started to blog I had the fear as a newbie that I needed to post good content before I began to converse with other bloggers. I thought they’d want something to look at when they came to my site. Once I started conversations, it changed everything. Great advice for newbies and oldies.

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