Business Bloggers: Mingle With Your Audience

In Get Out From Behind the Counter, we talked about eliminating barriers from our customers in an offline setting.

As business bloggers, it may be more of "Get Down Off the Pedestal", remembering to get out into the audience once in awhile. Off the stage, into the audience.

In a recent workshop, while I was in front of the group, the mood was a bit...tense (Technology Blinders?). We came to the point of building a quick blog site. I went into the audience so we were all looking from the same view. What happened?

The mood quickly changed.  We were all on equal ground.  Just as it should be.

So get out from behind the counter, get off the pedestal, mingle with your readers. They won't bite.

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