Blog Posts are Inventory – Blog Sites are Displays

By on September 13, 2007 in Blog Coach with 5 Comments

What’s more important in retail?  The display case or the inventory in the case?  To be sure, they’re both very important, but a clean and fancy display without solid inventory…well, you won’t sell much.

We’ve all heard that content is king, but… don’t just look at the main blog site as the holder of your content.  You’ll be shortsighted if you do.

I often challenge bloggers I work with to consider their blog posts – their inventory – the most valuable part of their site. Keep the display clean, fresh and relevant — but make sure you have plenty of top notch inventory.

Retailblog Inventoryblog_2

If you’ve ever done work in Display Merchandising, you know the value of great window dressing. But without good inventory (and plenty of it), it doesn’t matter how beautiful the display case.

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  • http://www.douglaskarr.com Douglas Karr

    Mike,
    That’s an ingenious way of looking at a blog and I totally agree. One of the other advantages is the awesome value in having a ‘big inventory’ as well! I can’t tell you how many times people tell me… every time I do a search for something, your site pops up! That’s a great testimonial to having a great ‘warehouse’ behind your blog.
    You’re dead on, though! You need a good “Display”. Pretty soon I’ll be revamping my ‘aisle headers’ to add a “Popular Post” section like yours.
    Cheers!
    Doug

  • http://www.lavarow.com Nathan T. Wright

    And don’t forget a sweet UI! (Who doesn’t love icons??) :)

  • http://www.straightpitch.com Jason Falls

    What a refreshing way to look at it! Great thought for consideration. I often think blogs, including my own, are too busy. I guess there’s a bit of give-and-take with link sharing and what-not, but this is a unique approach.

  • http://www.instigatorblog.com/10-steps-to-building-an-online-media-empire/2007/09/14/ Instigator Blog

    10 Steps to Building an Online Media Empire

    Many bloggers dream of creating media empires. Few of us come even close.
    Having a popular blog is just one minor step in the process. Its what you do next thats critical. Many people start selling advertising or try and build revenues t…

  • http://rayedwards.com Ray Edwards

    It’s not often I run across a truly different way of looking at blogging… this was really a pleasant surprise.
    I’m glad Ryan Healy pointed me here!

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