Blog Posts are Inventory - Blog Sites are Displays

What's more important in retail?  The display case or the inventory in the case?  To be sure, they're both very important, but a clean and fancy display without solid inventory...well, you won't sell much.

We've all heard that content is king, but... don't just look at the main blog site as the holder of your content.  You'll be shortsighted if you do.

I often challenge bloggers I work with to consider their blog posts - their inventory - the most valuable part of their site. Keep the display clean, fresh and relevant -- but make sure you have plenty of top notch inventory.

If you've ever done work in Display Merchandising, you know the value of great window dressing. But without good inventory (and plenty of it), it doesn't matter how beautiful the display case.