Building a Community is Not About You - It's About Them
Durbin Media has offers a roundup of fantastic Community and Social Media posts from experts in the field. Each worth a read.
Here's the thing:
- Want butts in the seats? Don't simply build the stadium. The stadium isn't the draw - and if it is, it'll get old fast. Ask the Baltimore Orioles.
- Offer a "sense" of ownership. I don't own MyBlogLog, but I have a "sense" of ownership in my profile page.
- Allow people to connect. You don't have to be the celebrity. In fact, it's better if the members are the celebrities. This is one place AOL went haywire. By the time they realized it - it was too late.
If you build community for the sake of the community - you'll have one.
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