Apply SCAMPER to Your Blogging

In the Michael Michalko's Thinkertoys, we find how Ray Kroc may have used the SCAMPER method to build the McDonald's empire.

In O'Reilly's Mind-Performance Hacks, Ron Hale-Evans shows how he applies SCAMPER to develop the card-dice game, Scrummy.

SCAMPER can a creative thinking technique to jump-start your blog posting:

• Substitute - Remember the Z-List? Sandy substituted text for images and extended its viral life.
• Combine - Consider combining text and audio (sound bytes) in a post.
• Adapt - I've written before about emulating an idea to make it your own. Recently, I was inspired by Adam's brilliant post to toy with this scene about RSS feeds.
• Modify - Todd Andrlik modified the idea of the Z-List, created the Power 150 and recently partnered it with AdAge
• Put to Other Use - One more example from the Z-List: Gavin gave it permanent life on the Z-List Wiki
• Eliminate - Television.  You'll find more time to blog.
• Rearrange - Turning statements into questions could be one way, right?

It's okay to experiment. As my buddy Zane Safrit says, "I'm in beta."

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