Apply SCAMPER to Your Blogging

In the Michael Michalko’s Thinkertoys, we find how Ray Kroc may have used the SCAMPER method to build the McDonald’s empire.

In O’Reilly’s Mind-Performance Hacks, Ron Hale-Evans shows how he applies SCAMPER to develop the card-dice game, Scrummy.

SCAMPER can a creative thinking technique to jump-start your blog posting:

• Substitute – Remember the Z-List? Sandy substituted text for images and extended its viral life.
• Combine – Consider combining text and audio (sound bytes) in a post.
• Adapt – I’ve written before about emulating an idea to make it your own. Recently, I was inspired by Adam’s brilliant post to toy with this scene about RSS feeds.
• Modify – Todd Andrlik modified the idea of the Z-List, created the Power 150 and recently partnered it with AdAge
• Put to Other Use – One more example from the Z-List: Gavin gave it permanent life on the Z-List Wiki
• Eliminate – Television.  You’ll find more time to blog.
• Rearrange – Turning statements into questions could be one way, right?

It’s okay to experiment. As my buddy Zane Safrit says, "I’m in beta."

Follow Mike Sansone on Twitter or Facebook or on Google+

Find Your Social Media ROI

I hear it from a lot of business owners: “Where is the ROI with all this Social Media?“ If this is a question you ask yourself, maybe we should work together a bit more. We can work together solo, or via a professional learning community. Find and increase your ROI. There is a “there” there.