Late last summer, I wrote about how blogging can help Synchronize Your Communication. During this season of recovery, I’ve experienced that even more so.
This blog site became (temporarily) the means of communicating my status. By using the blog as the communication device to update everyone, my email intake became much smaller (thank you) and the voice mail disappeared.
Though I don’t recommend kidney failure as a way to synchronize your communications, my belief in blogging as a help to synchronized communication has increased.
Think of it this way, if effective business blogging can eliminate synchronize your communication in such a way that you’re doing less of other forms of communication – then blogging is communicating smarter, not harder.
Put some of the communication you do daily to work on your blog
- Voice Mail
- Meetings
- FAQs
- Presentations
- Getting-to-know-you small talk
What’s that last one? I’ve had many sales pros and biz dev folks tell me that by their blogging, they notice their initial sales meetings produce more deals since they’ve been blogging. Before blogging, there would be the obligatory get-to-know-each-other chats. The deals would be sealed in future meetings.
Now, because they blog – the customer often wants to get down to business (they already know who they’re dealing with because they’ve been reading the blog). Sounds like a time-saver to me.
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I hear it from a lot of business owners: “Where is the ROI with all this Social Media?“ If this is a question you ask yourself, maybe we should work together a bit more. We can work together solo, or via a professional learning community. Find and increase your ROI. There is a “there” there.
