Yes, Blog Posting Mantra # 4 is a Guideline...But Don't Ignore it Completely
I prefer guidelines to rules. Especially in blogging - which has only one immutable law.
A rule is usually black and white; a guideline is more along the gray scale. But gray is a color you can see.
Blog Posting Mantra # 4 is at the core of what I teach (don't miss the comments). I also teach how to Search Once and Subscribe, how to find a particular type of blog, and how to search the blogosphere for a particular post.
By investing 5 or 10 minutes looking for a relevant blog post:
- You'll find some great bloggers who will add more value than just the one post. I can share several examples here, but Flooring the Consumer and The Engaging Brand quickly come to mind as two sites I came upon while looking for an outgoing link.
- You'll get others to notice your blog because the link expands on the conversation (or should).
- You'll be introducing your readers to others. Yep. Be the Resource.
- You'll be laying conversational tracks further connecting the web.
- You'll be making deposits into a type of currency movement. It's okay to anticipate reciprocity, but don't practice expectations of reciprocity. Value attracts value.
- You'll avoid running around Panera 10 times next time we meet
Cutting to the quick: Generous (and relevant) outbound links are the building blocks of the web. Invest in your readers and yourself by becoming the resource.
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