In most cases, I recommend a business or company open a Free Trial (Pro Account) with Typepad before we begin working on their business blog.
After submitting all the payment data, you can choose a layout, template and choose the publicity level. Also in that step, is where you set the blog to be publicized (indexed by search engines) or not. I always suggest choosing "not publicized" during the Free Trial.
The first week, there’s one homework assignment. Get used to the tool. Post 4-5 entries (over a 3-7 day period – not all in one day), at least two with images.
Why the Free Trial? For the blogger – it gives them a sense of whether blogging is going to be a sustainable activity. For the coach (that’s me), I get a sense at whether they’re coachable.
Important Note: Typepad’s Free Trial used to be 30 days – now it’s 14 days. I think that’s plenty – and frankly I think it brings focus to the trial.
There is also another level of account, Premium ($29.95 mth). I upgraded. Supposed to be faster – but I guess they mean bandwidth, not my work speed.
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Find Your Social Media ROI
I hear it from a lot of business owners: “Where is the ROI with all this Social Media?“ If this is a question you ask yourself, maybe we should work together a bit more. We can work together solo, or via a professional learning community. Find and increase your ROI. There is a “there” there.
