A Few Quick Whistle Stops

By on June 11, 2007 in Whistle Stops with 5 Comments

I used to love Larry King’s column in the USA Today. Quick thoughts before breakfast (Corn Flakes and box scores – Larry’s line, not mine)…

The more I show Rohit’s Bio page to customers, the closer I get to implementing it for everyone I work with…  Matt Dickman adding video to Buzz Friday took it from good read to must read…

Diggin’ the potential of Evoca (your voice on your site) and MobaTalk (community’s voice on your site), but right now its more potential than practice…  On the other line, Jott is a keeper – whether you blog or not…

I’ll take coachable over knowledgeable every time…Aren’t you tired of banging your head against the bowl?

Parting (hey, hot) shot: People don’t care what your brochure says, they’ll listen to others first. That’s why your corporate site is becoming irrelevant (already is?). Better start getting it while the "getting it" is good.

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  • http://technomarketer.typepad.com Matt Dickman

    Mike — I am so happy that you like the video in the Buzz Friday. Thanks for stopping over.

  • http://www.conversationagent.com Valeria Maltoni

    Mike:
    You know how much I like you, etc. And here comes the comment — I don’t agree with you. There are some companies, and people, who are better off in a more static and traditional place, including their marketing presence.
    The type of business they transact does not lend itself to a dynamic and very open environment. I have worked with private equity groups and teams that created new risk transfer techniques, for example. Most of those transactions are word of mouth and custom. There are conversations going on there for sure. Not just this kind of conversations.

  • http://www.converstations.com Mike Sansone

    >Matt – thanks for producing some must see stuff!
    >Valeria:-) – And likewise, before and more so after your comment. If a business is not in a position to ‘blog’ about their core competencies or best practices, they could (and probably should) use these conversation stations as a networking tool. What private equity pro wouldn’t want to enlarge their network or build relationships?
    In Iowa, it seems capital is chasing the deal flow. By listening and conversing, they would be more apt to find it – or at least be found. Of course, willingness is key.

  • http://www.capforge.com Matt

    I don’t think brochures are dead. I just think that boring, say nothing corporate speak brochures (just like boring, corporate speak web sites) are a waste of time and money. But not a lot of people get this. I know- I’ve tried telling them- and they just don’t list! :)
    Matt

  • http://www.conversationagent.com Valeria Maltoni

    Capital is always chasing the deal. I met the CEO of SunEdison last night (will write about it on Sunday) and we talked through what he does and how he does it. Capital has everything to do with the ability to grow, do the deal, and find opportunities.
    And for Matt I say: hire the right marketing people and your brochures and sites will sing. I have a portofolio of interesting and engaging stuff done in corporate America.
    If you’re (you = one, generic term) serious about doing great work, there are no obstacles but your imagination and savvy. Yes, you need to be good at selling — then again, if you aren’t, I question what you’re doing there.

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