The first meal I cooked for my wife was spaghetti sauce. No meatballs. Chicken. Cooked in the sauce.
She was almost appalled at the thought. "Why would anyone do that?"
What? The only way to eat sauce is with meatballs? That’s what she thought.
This morning, this Des Moines Register article on Twitter had Panera all…well…atwitter. Business people were almost appalled. "Why would anyone do that?"
For the love of perspective, think a little bit. I’ve written previously about Twitter as a business application. The article says nothing about limitations on how to use the tool, just a few examples of how it is being used.
I’m not saying Twitter is a killer app. Frankly, I’m more listener than talker (and end up turning it off more often than on). But with any of these tools…Blogs, Wikis, WD-40, Telephones…see if the tool can be used for business before dismissal.
I wonder what happened the first time someone mashed a potato. Egad!
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