Tony Clark has a wonderful post on Blog Meme Debt where he declares meme bankruptcy (solid comments on his post – don’t skip ‘em). Many – including myself – have probably experienced this at one time or another.
As a business blog coach (businesses blogging, rather than blogging as a business), my suggestions to folks I work with may be a bit different.
What is a Meme? The question is in itself a meme. Some of my favorite meme explanations are by Sharon B and a three-part series by Jane Greer (whom I still owe from April!)
What Does a Business Blogger Do With a Meme?
- Understand that blog posts are living archives. Answering a meme tag can be whenever you get a round to it. In fact, a blog meme can gain new life from the delay.
- Bring it back around to your business or passion. While this sounds a bit "businessy" for blogging, you can always find a way. Whether it’s about leaving a legacy, staying focused or simply sharing a beverage and your brand – finding a way to bring back around will help filter which memes you participate.
- Acknowledge the tag in some manner (a comment, email or link)
- No pressure. This is blogging, not brain surgery. No blood will be spilled if you don’t meme back.
What if I‘ve Don’t Get Tagged. If you see something you want to take part in, you have a standing invitation for emulation. Make it your own. A good meme will fly with or without the tagging. Joanna Young does this very well (and always with purpose).
Lastly, remember the weekends (actually, Drew coached me on this one). Weekends are made for meme-on-a-blog.
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Find Your Social Media ROI
I hear it from a lot of business owners: “Where is the ROI with all this Social Media?“ If this is a question you ask yourself, maybe we should work together a bit more. We can work together solo, or via a professional learning community. Find and increase your ROI. There is a “there” there.

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