I’m a big fan of Technorati. It’s become part of a tool set I use multiple times each day (along with TypePad, Feeburner, GreatNews, MyBlogLog, TheGoodBlogs and Panera)
David Sifry posted about their redesign and I quickly received two emails from folks looking for their baseball card.
It’s important to be aware of this kind of thing (newspapers, radio and television do it, professional sports does it, you do it in business). Here’s how to find your (or any) Technorati baseball card quickly:
In the search box (top right), simply type in the URL of the site (including http://):
You can also employ the Technorati This button I posted about in Surf Smarter with These Buttons
One of the great things about this redesign is that Technorati has made it easier to search. Prior to this, you had to specify whether you wanted to search blog posts, tags or the blog directory (and you can still specify from the Advanced Search area).
For months I’ve described Technorati as a "social media search engine" that includes audio, video, images…more than simply blogs. The Greater Des Moines Partnership is in there and they don’t blog (yet!), but they do social media (and are about to Do More).
I use Technorati more for research than ranking (I still think Authority should be renamed Popularity), searching for like-minded blogs and how popular or influential a certain blog voice brings to the table.
On the redesign: It’s a change I embrace and applaud. Great work Team Technorati!
Other reactions:
- MG Siegler at ParisLemon (he likes it)
- Amit Agarwal at Digital Inspiration (nothing bad to say here)
- Robert Scoble at Scobelizer (thumbs up)
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Find Your Social Media ROI
I hear it from a lot of business owners: “Where is the ROI with all this Social Media?“ If this is a question you ask yourself, maybe we should work together a bit more. We can work together solo, or via a professional learning community. Find and increase your ROI. There is a “there” there.

