How to Succeed in Business Blogging Without Trying
Part of me says I should leave the rest of this piece blank. Because blogging takes hard work. Lots of it.
Scott Ginsberg (The Guy with the Nametag) writes that we should Never Underestimate the Power of Working Your Ass Off and how the scariest phrase may just be "Hard Work". Scott gets a lot of traffic and business from his website, and in the post above - he shares the secret of his success.
I'm often approached by people trying to take shortcuts into the blogosphere:
- We'll post once a week
- Let's turn off comments
- We'll create one voice and byline ("The Blog Squad")
- We don't have time to read other blogs
- I don't want us pointing out to other sites
- We don't want to blog - but we know we should
If you want your business blog to succeed - work hard. You'll extend your voice, broaden your customer base, develop loyalty with current customers, and synchronize your communication.
If you want to avoid hard work - you should probably think thrice before blogging and social media. Of course, isn't that true with most things worthwhile?
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