Frequent and Consistent Posting Does Matter
In the last few months, I've had customers/prospects tell me that frequent and consistent posting isn't important. Wrong. Especially at the beginning.
They insisted that if blogs are such a great thing, they didn't need to update that often. Sounds like a cob-web strategy to me. Sounds like they either don't want to put in the work or it's just not a priority. But for a blog to be successful, the blogger must put in the work.
In the last three weeks, my postings here have plummeted from an average of 2 posts per day to 3 posts per week. Guess what else sunk like a rock.
- Traffic (from 250+ visits and 300 feed reads daily to just over 100 each).
- Comments (from 10-15 daily to a couple).
- Subscribers (by 200).
- Phone calls.
- Business inquiries.
Thankfully, during this unplanned experiment, I've had plenty to keep me busy. I've also had enough history on the blog to keep new visitors come in through search results.
Often, a new blogger will try to write dissertations with each and every post. Short (150-300 words) is better and will increase frequency.
Frequency - and more importantly - Consistency do matter. And now I've got stats to prove it.
Other Views:
- Why Blog Post Frequency Does Not Matter Anymore
- Frequent Short Posts - A Secret of A-List Bloggers Success
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