Frequent and Consistent Posting Does Matter

By on May 8, 2007 in Blog Coach with 9 Comments

In the last few months, I’ve had customers/prospects tell me that frequent and consistent posting isn’t important. Wrong. Especially at the beginning.

Chart They insisted that if blogs are such a great thing, they didn’t need to update that often. Sounds like a cob-web strategy to me. Sounds like they either don’t want to put in the work or it’s just not a priority. But for a blog to be successful, the blogger must put in the work.

In the last three weeks, my postings here have plummeted from an average of 2 posts per day to 3 posts per week. Guess what else sunk like a rock.

  • Traffic (from 250+ visits and 300 feed reads daily to just over 100 each).
  • Comments (from 10-15 daily to a couple).
  • Subscribers (by 200).
  • Phone calls.
  • Business inquiries.

Thankfully, during this unplanned experiment, I’ve had plenty to keep me busy. I’ve also had enough history on the blog to keep new visitors come in through search results.

Often, a new blogger will try to write dissertations with each and every post. Short (150-300 words) is better and will increase frequency.

Frequency – and more importantly – Consistency do matter. And now I’ve got stats to prove it.

Other Views:
- Why Blog Post Frequency Does Not Matter Anymore
- Frequent Short Posts – A Secret of A-List Bloggers Success

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  • http://www.coachingwizardry.com Joanna Young

    Hi Mike, you’ll be pleased to know your loyal readers are still here!
    My gut instinct would be that short and often is better. It’s interesting to see the stats though – and also to read the different points of view, so thanks for including the other articles.
    I also think it’s a bit easier to do the work of blogging on a regular basis – the longer you put it off the more daunting it becomes to sit down and write a post again, and the more likely it is that your blog ends up cobwebbed. Of course I might still be in the honeymoon period of enjoying writing regular posts…
    Joanna

  • http://coachingwizardry.typepad.com/confident_writing/2007/05/top_5_tips_for_.html Confident Writing

    Top 5 tips for beating blogger’s block

    Writing is easy said journalist Gene Fowler. All you do is stare at a blank sheet of paper until drops of blood form on your forehead. We might be staring at a blank screen nowadays but the feeling of frustration

  • http://momworksathome.blogspot.com jennifer

    This is so true ! We had a family emergency and I was away from internet and my blog for a month and what you say is true . My rank and everything fell. Now It is almost like I am starting all over. It is a ton of work to blog! I try to keep it updated at least 2 times a day.

  • http://minethatdata.blogspot.com Kevin Hillstrom

    As a test, I wrote six posts about businesses on Sunday — and on Monday, my traffic was up 20%, half organic, half courtesy of Google.
    I’ve found that I have to write about specific companies/brands, if I really want the traffic to happen.

  • http://www.converstations.com Mike Sansone

    > Joanna! Bless you and thank you:-) Here’s hoping the honeymoon never ends. You’re right about a long pause creating a high hurdle. Even though my layoff was semi-purposeful, I found myself wanting to hit a homerun out of the gate. But alas, blogging is a conversation rather than a presentation, hmm? Thanks for being patient.
    > Hi Jennifer, Hope all is well. How true about blogging being hard work. It is that – and a good thing, right? Diamonds wouldn’t be worth as much if they were easy, hmm? Shine bright!
    > Kevin, great addition with that data. Thanks for mining and sharing the numbers. You’re the “go-to-guy” on mining data.
    The great thing is, because each post is an indiviudal web page…the work we put in one-post-at-a-time, will always be available (and hopefully – findable).

  • http://brainbasedbiz.blogspot.com Robyn McMaster

    Mike this is really interesting. I’ve not been able to post as many blogs lately because of work commitments.

  • http://www.ManageYourWriting.com Kenneth W. Davis

    As you know, Mike, my subscriptions have quadrupled since taking your advice to post more often. There’s no way to know, of course, if that’s the only reason. But I’m not going to risk stopping in order to find out.
    Thanks to Typepad’s scheduled-posting feature, I often write a week’s worth of postings at one sitting, then postdate them so that my blog has something new to say almost every day.
    Thanks!
    Ken

  • http://bestofbrett.com Brett Evans

    Wow thats amazing how quickly someone drops you gah!
    I have noticed it the days that I dont post the drop in traffic and its even harder to get back to where you were.

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