Does Your Blog Cater to Your Customer?
This week, Iowa's own Professional Solutions Insurance Services launched IowaBiz: Big Ideas for Small Business. Their target audience is small business owners. Gathering a group of small business owners/bloggers, they are engaging with their audience on matters important to the audience - running a small business.
Topics (Author) on the site include:
Marketing/Branding (Drew McLellan); Project Management (Tim Johnson); Customer Service (Tom Vander Well); Accounting/Finance (Joe Kristan); Company Culture (Victor Aspengren); Networking/Collaboration (Adam Steen); Life-Work Balance (Mitch Matthews); Business Law (Rush Nigut); Intellectual Property (Brett Trout); Insurance (Brian Honnold); Leadership/HR (Shirley Poertner)
I've written before about compliance being a hurdle (a crutch?) to some professions thinking about a blog. Shouldn't be - and if you get creative about it, you'll probably do better to find out what's important to your customer and talk about that stuff rather than your stuff.
A company who's done this for awhile is Stonyfield Farms (the yogurt folks), with their Baby Babble blog, a place where parents can talk about raising healthy children.
Hats off to PSIS, for bringing a great team of small business owners together under one blog. Your customers will appreciate you.
(Disclosure: I'm one of the IowaBlog authors and helped put the site together)
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