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Get Out From Behind the Counter

The retail sales counter. An accountant's desk. A pulpit. Your static (cob)web site?

Potential barriers to congenial conversation.

When I was in retail management, I coached our sales staff to spend most of their time on the customer side of the counter.  Subliminally, there tends to be an Us vs Them mentality when a barrier stands between you and your customer.

Wbarrier_2

Notice the changes in restaurant service. Wait staff used to stand behind their ticket book. Now they sit down at your table.

Last year, I met a man opening a coffee shop in the Des Moines Skywalk. As people walked by, he'd smile or nod...but for the most part, he was ignored. Soon, he began ignoring the passersby and worked on behind-the-counter busy work.

I suggested he get out from behind the counter and engage with people. The common ground was on the other side. Unfortunately, he stayed behind his 'protective' barrier and soon lost his business.

Wobarrier

In some ways, adding a blog component to your web presence gets you out from behind the counter.


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Listed below are links to weblogs that reference Get Out From Behind the Counter:

» Tips to Remove Barricades to Business from BrainBasedBusiness
Mike Sansone calls for people to ditch the barriers between ourselves and people we address in his blog, and Get Out from Behind the Counter. I agree. Mike reminded us that includes the retail sales counter, accountants desk, pulpit, or... [Read More]

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  • Believing that Blogs are Conversation Stations, I coach business and education leaders to use Blogs and Social Media as platforms for conversations. Connect with your customers and amplify your relationships.

Mike Sansone
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1388 NW 138th St
Clive, IA 50325
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