While preparing for a class I’m speaking with tonight, I recalled this post from almost a year ago:
Phew! or Ut-Oh?
Patrick Dodd at ShadowBox Studios brings up a great point in his example of the Durham Business School. No one in the blogosphere was talking about their MBA program.
Phew! or Ut-Oh?
Do you search the blogoshphere
with trepidation that someone may be talking negatively about your
company? Do you give yourself a high-five when there are no results?
How Now, Brown Cow, wouldn’t you prefer the color Purple?
Patrick suggests using blogs as a marketing barometer and joining the conversation,
and I agree. Even if you don’t publish a blog, engage with your
customers. If they talk about your company, comment on the post, link
back to your site, send them an email…something.
- Reward the Positive
- Respond to the Negative
- Indecision is a Decision
- Not replying sends a message too.
Nobody’s talking about you? Search the blogosphere for sites that focus on your keywords (Technorati’s Blog Finder is great for this type of search). Find some commonality, comment on a post. Don’t talk about your business (your comment can be the link back to your site).
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Find Your Social Media ROI
I hear it from a lot of business owners: “Where is the ROI with all this Social Media?“ If this is a question you ask yourself, maybe we should work together a bit more. We can work together solo, or via a professional learning community. Find and increase your ROI. There is a “there” there.
