Podcasting: Bring a Human Touch to Your Business Podcast

By on March 7, 2007 in Blog Coach with 3 Comments

Are you putting the human touch in your podcasting efforts, or does it sound like you’re reading your brochure?

We talk much about how you shouldn’t write your blog in brochure-speak, but the same holds true for your podcasts. Be yourself, picture your listeners sitting across the table…and just have a chat with them.

Two of my favorites, Claire Raikes of Business Blog Angel and Anna Farmery of The Engaging Brand discuss this very thing during one of Claire’s interview of Anna. Two great take-aways on this podcast:

  1. The What tone and type of content your business podcast should include.
  2. Choosing the tool that suits your business need.

One of the wonderful things about both Claire and Anna is their willingness to try new things in their business such as blogging, podcasting, widgets for their sites. By their trials and admitted boo-boos, we can learn from them.

But what’s the sense of learning if you’re not going to give it a go?

If you’re podcasting, let me know. I’m building a new blogroll list, linking to feeds of business podcasts, to appear on the ConverStations Blogroll page.

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  • http://www.smallbizpod.co.uk Alex Bellinger

    Hi Mike – Anna and Claire are spot on. Tone of voice is so literally important in podcasting that you can’t afford to get it wrong. People just won’t listen otherwise.
    In essence though you need to develop your own style and that style should simply reflect who you are. Business is personal. It’s all about people. Podcasts should give you a real sense of the person behind the business. With connection and trust which the human voice can convey and establish, comes a very real business benefit.
    Oh … and for your blog roll … I started SmallBizPod back in March 2005 when podcasting brought blank looks from all but the uber-geeks ;)

  • http://www.drewsmarketingminute.com Drew McLellan

    The tone and content should include….what??? :)
    Is this one of those half thought teasers you were talking about?
    Drew

  • http://www.converstations.com Mike Sansone

    > Hi Alex – Yes! While some folks are hesitant to write because they don’t know if they’re ‘good enough’ – it’s soo important to put forth YOUR voice in your podcasts. It’s great to hear people say we ‘sound’ like our blogs, and in podcasting, our personality needs to show through, right?
    Got your podcast on the list, which should go up this weekend. Thanks for sharing your voice…and enduring:-)
    >Hi Drew – Got it fixed up a bit:-) thanks

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