Seth Godin quickied a definition of mashup recently. A few people have asked me for examples or a more complete definition.
I could show them twittermaps, which is a mashup of the applications Twitter and Google Maps. I could point out that the name of this site is a mashup of the words Conversation and Stations or ConverStations.
I think I’ll lean on my favorite mashup of all-time: Reese’s Peanut Butter Cups, a mashup of chocolate and peanut butter. But hold the phone there, doctor – notice how even Reese’s continues it’s mashup experimentation?
Reese’s consistently tests new products with cookies and pieces, ice cream sandwiches and breakfast cereal. They experiment putting things together – often for a limited time – to introduce new ways for fans to enjoy their goodness or to introduce their goodness to new audiences.
How are you mashing up your products, services…messages?
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