Hey, Blog Coach: "What About SEO?"
Forget About It. Well, almost.
Customers and prospects often ask me, with a wink and a twinkle in their eye, about Search Engine Optimization (SEO) "tricks" and how they can quickly rise to the top of the search results. My answer is often along these lines: "Forget about SEO and just engage with human beings in mind."
Mind Your Own Business
Since my work is with busy business owners and leaders, learning the complex world of SEO will often do one thing - take them away from their business and their customers. Sometimes, hiring a reputable SEO pro, a solid (and up-to-date) web development team or a blogging coach will help - they can do most of the background and coding stuff that can put your site on the right path. But for you:
- You have a business to run. That takes up most of your day.
- You have customers and prospects to engage. In part, that's where writing the blog posts and comments come in. Do you have time for SEO?
Content is king; Community is the kingdom it serves
If content is king, what is Google's content? A relevant and valuable search result, right? If the user doesn't continually find solid results in their search, Google will lose users to Yahoo (and vice-versa). Therefore, Google's job is to provide relevant and valuable results to...human beings.
Help Google; help yourself. Provide content that's relevant to your business and helpful to people searching on items relevant to your business. By doing that, you'll find yourself rising to the top.
Ryan Healy says: One primary objective: Readers or Search Engines - not both. Wise advice.
I think it's a fine idea to be familiar with SEO strategies, just don't make it your focus. If you're for more, Lee Odden provides a great library of resources: TopRank SEO Resources
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