Are Your Links Getting Clicked?

As I was reading QAQnA the other day, I wondered what kind of clickthrough rate Tom Vander Well‘s generous Coffee Time Links post was getting.

I really like these types of posts because they provide a resource of sites I might otherwise miss. What caught my thought is I found myself passing on the links provided.

Checking Tom’s stats (Tom is both friend and customer), the rate was quite low. So I sent Tom this screen shot:

The practice I suggest is to place bold text on the author’s name and the hyperlink on the phrase that will draw the interest of the casual reader. No, we don’t get paid on clickthrough here – but you’ll prove yourself resourceful to your reader.

At MarketingProfs:DailyFix, Gerry McGovern writes that Links Are the Grammar of the Web, pointing out how Internet readers want to skip the details (the name) and get straight to the point (the link).

As you link out to other blogs, consider linking to the text that will most interest your reader. Is it the author’s name or the key point.

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Find Your Social Media ROI

I hear it from a lot of business owners: “Where is the ROI with all this Social Media?“ If this is a question you ask yourself, maybe we should work together a bit more. We can work together solo, or via a professional learning community. Find and increase your ROI. There is a “there” there.