People Are Not a Tool for the Web

By on February 18, 2007 in Brain Stew with 4 Comments

The Web is a tool for people. A tool for people to use to research, learn, build, create…connect.

During the dot.bomb, I heard sighs of relief as dot.companies folded. "Now we can start using the web as a tool rather than a destination."

I find some are trying to recreate the dot.boom. Their theme song may be "Let’s Hang On to What We’ve Got." Old-style thinking. Time to rethink a few things.

Caught this via Scott McLeod at Dangerously Irrelevant. A video from Michael Wesch, Assistant Professor of Cultural Antrhopolgy at Kansas State:

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Find Your Social Media ROI

I hear it from a lot of business owners: “Where is the ROI with all this Social Media?“ If this is a question you ask yourself, maybe we should work together a bit more. We can work together solo, or via a professional learning community. Find and increase your ROI. There is a “there” there.

About Mike Sansone:

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  • Phil Gerbyshak Challenges You to Make It Great!

    People and the Web: Tools to work together

  • http://www.OwnYourBrand.com Michael Wagner

    As I often tell clients: technology is a wonderful servant but a terrible master.
    Good reminder!
    Keep creating,
    Mike

  • http://healthywebdesign.com Dawud Miracle

    I posted this video a little while back. I love what it has to say. I’m glad it’s finding its way around the blogosphere.

  • http://www.converstations.com Mike Sansone

    > Michael – Great point there.
    > Dawud! – how did I miss that (On Chris’ blog too!)

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