We’ve all done this right? We need some things at the store, we put the grocery list on the windshield wiper and tell the car to go get the groceries.
What are you shaking your head for? You haven’t done this?
Okay, okay…different scenario…
We want to extend our voice, improve our findability and be known as THE expert in our field. We launch a blog, telling it about the customers and eyeballs we want it to bring back. No?
Probably not this group, but that’s what a lot of businesses do. They launch a blog, copy and paste old newsletter items, post once a month, never comment or read other blogs – and then wonder why their business blog isn’t working.
It’s not the blog that’s short in effort. It’s the blogger. And that’s okay:
- If you don’t want to extend your reach
- If you’re satisfied with your findability
- If you could care less whether you have a conversation with your customers
Really – it’s okay. Just don’t blame your blog.
Hey, is that your phone ringing? Might be a customer. What? Oh yeah, you don’t talk with your customers…forgot about that.