I’ve seen the look of fright painted on the faces of people clicking on RSS links. It’s not pretty. They hesitate from then on – IF they try it again.
One of our mantras is Search Once and Subscribe. We even offer hints on How to Subscribe to Feeds and Getting Started Reading Feeds. But until we can stop showing the code beneath the link – I’m not sure it’s going to hit a tipping point.
Google News Search – American Idol. Here’s what I get beneath the RSS Link:
YIKES! Who wants to try that again?
Technorati offers up similar hyroglyphics in a blog search for Idol posts. Topix.net does a nice job of making the feed legible on a search for items about the show.
Quick tip (and a note to my web developer friends): If the feed link on your blog brings up code, go directly to FeedBurner and publish your feed there. You come up with a nice page like this one. Isn’t that better?
Photo on Flickr by eternal_exemption
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Find Your Social Media ROI
I hear it from a lot of business owners: “Where is the ROI with all this Social Media?“ If this is a question you ask yourself, maybe we should work together a bit more. We can work together solo, or via a professional learning community. Find and increase your ROI. There is a “there” there.
