Glenn Ross has a great theme (beme?) starting up, "12 Topics I’d Blog On If I Owned a <business type>."
He’s already offered 12 Topics for a Jeweler (Mark added another dozen) and Maria’s post followed-up with one for an Art Gallery. Meikah then deposited 12 Topics if I Owned a Bank.
I’m game:-) Let’s do….9 Topics If I’d Blog About If I Were a Financial Advisor (a heavily regulated profession):
- Planning Ahead: I’d offer examples in history to show where planning ahead was profitable and where lacking a plan proved unwise.
- Balance and Foundation: Sharing stories and metaphors (sports, dance, architecture), I’d show where Balance and Flexibility are important to sustaining what you build.
- Book Reviews: With so many books on personal finance, I’d want to make sure my customers were reading solid content. This might also keep us on the same page.
- Web Tools: I’d share valuable tools and web sites with notes on why I think they have value.
- Blogs to Read: There are plenty of great sites on the fringe of the licensed profession of Financial Advisor. The Frugal Village is one I’d point customers to often.
- Getting Things Done: Everyone could use some assistance here, right? I’d offer tips on staying organized, collaboration, mashups…or maybe I’d just point folks here.
- Personal Stuff: I’d post about my family, my hobbies, and things that interest me. I’d make sure to bring it back to having balance, flexibility, a strong foundation. Why? We do business with people we like.
- News: I’d point folks to important news stories that may hold importance in their lives – whether it be a local company layoff or an article in a national magazine.
- Ask Questions: Rather than give advice, massage the conscience of your reader. Here’s a good example from Money $mart Life.
I’m not a financial advisor. The Sarb-Ox stuff is heavy. But, if I were in this profession and I wanted to blog – I don’t think I’d be breaking rules with generics and metaphors. Maybe some folks more knowledgeable in Sarb-Ox than I am can share their thoughts.
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