What's on Your Blog Editorial Calendar?
Are you using a blogging editorial calendar as a guide for your posting schedule? You should.
It's not unusual for a small business blogger to jump out of the gates with a good rhythm, then lose steam after a few weeks. Maybe it's because we get busy, or stumble over a blogger's writing block. But once we lost that rhythm, it can be difficult to regain.
I've always had a blog editorial calendar - but I use it as a guide, not a religion. Two recent posts elsewhere shared some great ideas to put on your calendar (Toby's 22 tips and Liz' 31 Ideas)
Here's my 2007 guideline:
- Monday - Quotes n Notes: Weekend's over, time to run the race. You're busy, and hopefully these tidbits will help start your week strong.
- Tuesday - Tool Tips: Sharing a tool that helps may help your blogging efforts and extend your voice.
- Wednesday - Business Blog Whisper: I'll dissect a business blog, similar to the blogtipping, but with straight shots about what the company could do to improve their blog.
- Thursday - Book Smarts: A review of a book that sits in my library. I'll try to do this on Thursday so you can grab a copy before the weekend.
- Friday - Whistle Stops: I'm not in a position to do these daily, but I do plan on picking some top posts I've read during the week. This will keep you busy on your web surfing Friday afternoons.
- Weekend - Dialing 8: With a bit more surfing time at your disposal, this will give you an opportunity to dive into the archives of my favorite blogs.
Again, this is a guideline. If I miss one (I didn't do a Quotes on Monday or a Dialing 8 on Sunday), not a problem. But I'll not run dry.
So how about your business? What are some quick posting ideas you can fall back on to maintain that great blogging rhythm?
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