Weiv Rouy Egnahc – Change Your View

Change Your View – You might find what you’re looking for (unless they find you first).

It happens way too often. Companies and business leaders see blogging from a technology perspective and run away. Or, they see it from a strictly from a marketing/PR perspective and send their customers running.

As a kid, I could spend hours playing those Hidden Picture games in Highlights Magazine. I got better at it when I would flip the page around. Often, what I was looking for would almost jump out at me – like it was finding me instead!

Findit           Flipit

Look at your blogging efforts from your readers’ perspective. Forget about the technology and just talk with them. Not so much in marketing-speak, but like they were sitting across the table from you.

When you approach blogging from the readers point-of-view, eventually you may discover that people are coming out of nowhere (and everywhere) – as if they were finding you…hmm?

Hint: Clicking on the first picture will take you to the game. The second picture will offer you a different perspective.

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I hear it from a lot of business owners: “Where is the ROI with all this Social Media?“ If this is a question you ask yourself, maybe we should work together a bit more. We can work together solo, or via a professional learning community. Find and increase your ROI. There is a “there” there.

  • http://successfromthenest.com Tony D. Clark

    My wife and I occasionally teach art to kids and teens – me mostly cartooning, her, the other stuff.
    One great technique for drawing from a picture is to turn it upside down or cover all but a small section of it. By changing the perspective, you will draw what you actually see – shape, light, shadow, etc. – rather than what your brain “thinks” you see.
    In art, like in life, point of view is everything.

  • http://www.converstations.com Mike Sansone

    Tony – great addition here. It’s not just about a different perspective in looking at something, but also in working with something. Great stuff!

  • http://www.brainbasedbusiness.com Ellen Weber

    What a fun reminder to look from another angle. It often amazes me that we see from one perspective and then tend to block out views from the opposite side, that actually expand our vision for effective solutions.
    Thanks for the inspiration to take another look, Mike, and for the way you model that wider vision in your posts. It’s cool to read writing that offers a few unique surprises along the way!

  • http://www.converstations.com Mike Sansone

    Thanks, Ellen. I had to cross out the “as a kid” part because I literally spent an hour playing around out there. But sometimes, we shouldn’t ignore the “as a kid” in our adult lives, right? Curiosity is like a magnifying glass for a wider vision.

  • Keith

    I’m writing to you to let you know how I came across your blog. I was writing a paper for school and typed in Obama’s famous and overly used phrase “change” backwords (egnahc) just to see what would appear in google. I too loved those picture games in Highlight Magazine, and thought that was funny to see for the first time in 12 years. I appreciate your advice on the art of blogging, for I myself just started to blog. Cheers on your article
    -Keith

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