Our workshop this morning covered a lot of ground – and the landscape was dominated by Technorati.
One of the largest hurdles (crutches?) to businesses engaging in blogging and other social media is time. Tehcnorati is a time-saving research tool and a way to lower that hurdle.
A few items we discussed:
- Search Once and Subscribe to searches on Technorati
- Search via Blog Posts, Tags or Blogs
- In Tag searches, look for Blogs, Images, Videos or People - Find a blog post to link out to (Blog Posting Mantra #4), searching Technorati with Tag search
- Find a blog to community with Technorati Blog Directory search
- Use the Popular page to find a subject matter that’s hot. This will help battle blogger’s block. Use similes and metaphors to bring things around to your business.
- Make use of Watchlists (Rich Brooks has a video tutorial on Watchlists)
- Use the Technorati Mini as a browsing assistant
Lifehacker has two great posts on using Technorati as a research tool:
Other posts worth checking out:
- How to Get the Most Out of Technorati’s RSS Feeds (Steve Rubel)
- Ultimate Guide to Using Technorati (Kyle Eslick)
- Technorati: Not Just an Ego Tool (this one’s mine)
So what’s your next step? Go create a Technorati account. Create a Watchlist or four. Practice search and subscribe. It’s all free.
If you use Technorati as a research tool, what are some techniques you find helpful?
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