When I first began blogging, among the first of my favorite reads was Ron McDaniel’s Buzzoodle Building Blog. Ron’s blog still ranks up there – and now his book does too.
Buzzoodle Buzz Marketing is a workbook, packed with 57 marketing challenges to help your company reach new heights in 2007. Not only are the challenges on target, but they are graded according to:
- Difficulty
- Time
- Cost
- Technology Required
With each challenge, there is a short set of questions to answer, ensuring that your buzz will travel Part of the beauty of this book is that the tips get everyone involved, including employees and customers.
If you’re looking for ways to make 2007 your greatest year yet, get Buzzoodled. In fact, I’ll bet if you implement ideas from the Buzzoodle Buzz Marketing workbook with Phil Gerbyshak’s workbook, 10 Ways to Make it Great, this year could be your best ever.
Disclosure: Though I’ve never net either author, I consider both of these guys friends. The reason I’m suggesting the books is not for their benefit – but for yours. Enjoy!
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Find Your Social Media ROI
I hear it from a lot of business owners: “Where is the ROI with all this Social Media?“ If this is a question you ask yourself, maybe we should work together a bit more. We can work together solo, or via a professional learning community. Find and increase your ROI. There is a “there” there.
