Interesting scene at a Breakfast Group I talked with today.
I have a single sheet summary handout when I speak to a group. This morning, I placed a pile of these in the middle of the table. I also put a stack of business cards beside these summaries.
Within minutes, the sheets went viral as they were immediately passed around without a word from me (thanks Trip!). The business cards needed a nudge as I asked someone to pass them around.
When we launch a project and want it to go viral (a video, a calendar, a blog, etc.) we need to always ask ourselves these questions:
- How can we make it easy for the audience to particpate and share
- How will we acknowledge their particpation, spotlighting the sneezers
- What’s our nudge if it doesn’t happen as planned
This talk was just an introduction to blogs and how to subscribe to feeds. As promised, here are some of the tools I shared with the group:
- Google Blog Search: http://blogsearch.google.com
- Technorati: http://www.technorati.com
- BlogPulse: http://www.blogpulse.com
- Google Trends: http://trends.google.com
- GreatNews Aggregator (stand alone application): http://www.curiostudio.com
- Bloglines (web based application): http://www.bloglines.com
- What the Heck is RSS?: http://www.copyblogger.com/what-the-heck-is-rss/
Could you pass this post around the table please?
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I hear it from a lot of business owners: “Where is the ROI with all this Social Media?“ If this is a question you ask yourself, maybe we should work together a bit more. We can work together solo, or via a professional learning community. Find and increase your ROI. There is a “there” there.
