Engage With Your Marketplace
The conventional (cob)web sites we've grown accustomed to seeing is just one way to present your business. But in most cases, it's static and impersonal...in many ways aloof (remember Info?).
Still, your (cob)web site is a way to deliver your marketing message on the web. Notice I said a way, not the way - as in the only way.
Your company web site is a series of web pages. Rarely updated (modified rather than added to). Visitors have to come to you. Little if any room for interaction.
Your company blog site is a series of web pages. Often updated (added to rather than modified). Content delivered via feed. Lots of opportunity for interaction.
Still, your blog site is a way to engage with your marketplace. Notice I said a way, not the way - as in the only way.
In the last few posts, we've used audio, video, photos, and text. And those are just (some of) the tools. How about the delivery? There are so many ways to tell your story...and you shouldn't be the only one telling your story.
Engaging with your customers and peers - and giving them opportunities and reason to share your story - allows your message to be spread to people who otherwise would've never heard of you.
Love is contagious. Don't be afraid. Come out from behind that cobweb and let your customers love you. It's really a picnic, ya know.
Cobweb Photo at Flickr by florriebassingbourn
Picnic Photo at Flickr by LetThemTalk
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