The Velvet Rope Will Get Thicker
A few days ago, I asked Is Your Company Blog Simply Marketing Insurance? Quite a few people picked up on this in comments and posts elsewhere.
See the blurb above my picture here? For those reading a feed, it says:
"Believing that Blogs are Conversation Stations, we coach business leaders to use blogs and feeds as platforms for conversations. Connect with your customers and amplify your relationships."
I'm more apt to buy a book, such as Kiss Theory Good Bye, because bloggers I read have touted the book (thank you Ted, Toby and John - I picked up a copy yesterday, largely because of your input).
Author Bob Prosen engaged with these folks. He is participating in the conversation with his own blog. Because of these efforts, I became a customer.
Ian Delaney at TwoPointOuch recently wrote Flog More Stuff 2.0, sharing his thoughts on a Communications 2.0 outline by Squiz. Ian continues his thoughts in the comments by adding that trying to increase sales is fine and "...will be a product of having a site that’s helpful, human, interesting, authentic and two-way."
Blog coaches and web development consultants have some decisions to make. Do we equip everyone who brings a checkbook with a blog because its a hot marketing tool? Would we send a soldier into battle without training?
In my mind, if a company wants to build a blog because they want to connect with their customers and amplify their relationships - let's go to work (and yes, I mean work!)
Don't care about the bold print above? Not a problem, but also not a client. The velvet rope will get thicker. You'll thank me later.
Photo on Flickr by DharmaChick8
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