Habits to Better Blogging in '07 - Listening
Over these last few days of 2006, let's cover a few ways to lift your blogging efforts to a new level in 2007.
Listening
Most of the business bloggers I know read and point to other business blogs. Makes sense, since most of us will subscribe to things we already agree with - it's in our nature.
But do we listen to other conversations that could be important to our business? Do we use Google Blog Search to subscribe to phrases we might hear our customers or prospects use daily?
- If I'm in animal care, I might subscribe to a key phrase that my customers might say, such as, "my dog is sick" or "my horse has developed" and comment on those sites. Doesn't matter what area they live in. Lend a helping hand and develop a solid relationship.
- If I provide a service such as human resources consulting, I'm subscribing to the Indeed feed for Human Resources Manager or Director, contacting the company looking for help. They've already said publicly they have a need. Even if I don't get business this time, now they know about my blog.
- If I manufacture or distribute (pick a widget), I'm subscribing to YouTube to see how people are using these widgets. Gain ideas, share them on my blog, comment on YouTube.
Habit 3 for Better Business Blogging in '07: Listen. Then engage.
Well, we finally turned on the computer...and still haven't written a blog post. Sometimes better blogging has little to do with writing a post.
Previously:
- Habit # 1: Recognize and Record
- Habit # 2: Trading Cards
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