Liz Strauss offers a foundation of reason in the first sentence of her first post at The Blog Herald:
"Authenticity and Transparency are the reason I love blogging."
As you begin your blogging journey, you’ll find Authenticity and Transparency coming up a lot. These two traits are the cornerstones of blogging.
I don’t know about you, but I like doing business with people who are genuine; consistent; real. Over time, whether offline or online, we notice what’s genuine or not.
Another line from Liz I really connect with:
"When you meet with your friends and your family, bring what you’ve learned about authenticity and transparency to the real world."
I like it when someone says to me: "You sound like your blog," or "I can almost hear your voice when I read your blog." That means a lot to me.
Now, if I can just figure out how give you a hug on my blog.
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Find Your Social Media ROI
I hear it from a lot of business owners: “Where is the ROI with all this Social Media?“ If this is a question you ask yourself, maybe we should work together a bit more. We can work together solo, or via a professional learning community. Find and increase your ROI. There is a “there” there.
