Jim Foster Doesn't Blog - Or Does He?
In Ted Demopoulos' latest book, What No One Ever Tells You About Blogging and Podcasting, there is a story about Jim Foster - and he doesn't blog. Or does he?
As a sales pro, Jim uses search engines and tracks blogs for information about clients, prospects and industry news that matters to their products. Smart thinking.
This reminds me of the story A Single Feed Creates a Lifetime of Loyalty.By using the tools available, smart business people will track the blogosphere with a Search Once and Subscribe approach.
It's amazing how many business people - leaders in their industry (for now) - say they see no business reason for paying attention to blogs. Get your head out of the sand! Your vision is fuzzy.
Even IF blogs were all about politics, quilting, hobbies and videos - these are the voices of your potential customer. Engage.
Quick Tip: Are you about to propose a business deal with a new company? Check to see if anyone is blogging. Conduct a LinkedIn Search for the company's name and add the word "blog" to the search. Check to see what the blogosphere is saying about that company using Technorati or Google Blog Search.
So Jim Foster doesn't blog...or at least he doesn't publish a blog (yet), By listening to the voices, I submit that Jim is part of the conversation. Blogs are part of his business toolbox.
By the way, Go buy Ted's book. You'll find 188 pages of gold and two pages of silver. (Disclousre: My thoughts appear on two of those pages - hence the silver)
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