Is Your Company Blog Simply Marketing Insurance?
We're hearing more about and from companies launching blogs (good news), and many are doing it because it's the hot marketing tactic (bad news).
One company that gave blogging a try a few months ago didn't think it worked at all.
- They didn't link to other sites, especially those of value to their target audience
- They didn't comment on other sites
- Their posts were written like their brochures
But they thought blogs were hot. They still do, because they are about to try it again. Hopefully, this time they become engaged in a dialogue with their customers rather than a monologue at their customers.
When a company tells me they want a blog but are not interested in the social aspects of blogging - they want to sell products rather than develop relationships - I urge them to reconsider (or at least rethink their plan).
Having Car Insurance doesn't make you a better driver. Just because you have a blog doesn't mean you're all of a sudden better at marketing or that you'll get more customers.
Blog because you want to engage with your customer, creating a deeper relationship - or as the folks at MojoPages have put it: RelationSHIFT
Is your marketing plan in good hands? Is your blog strategy?
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