you’re your web developer doesn’t blog, don’t them ask for a blogging solution. You may end up like that guy who bought a car from the horse salesman:
A guy goes to a horse and buggy lot to get a new buggy for his horse.
They started talking about the new craze going around, auto mobiles. More comfort, easier to handle. The salesman wasn’t too enthused about the whole thing. Thought it was a fad. The customer heard otherwise and was quite excited.
The salesman, wanting to keep up with today’s marketplace — not to mention keep the customer — said he could fix him up with one of these auto mobiles. After all, whatever the customer wants, right?
Before the customer left the lot, the salesman told him not to get his hopes up. Sometimes these fads just fade away. After all, even the salesman still used a buggy.
After the horse died, the customer went back to the salesman, who graciously agreed to build a new buggy for half-price. "I warned ya, but I take care of my customers."
I see a trend happening where web developers are building blogs into their customers web package – and I think that’s great. But equipping your customers with blog software is the begninning, not the end.
If you’re a web developer that doesn’t blog – either start blogging or collaborate with a blog consultant. The horse – and the relationship with your customer – will live longer.