Blogarithmics: EFLAP? What Stats Get Included?

Continuing to think about Blogarithmics and the conversation about it...

As this thought relates to businesses who blog (rather than blogs as a business), we're searching for a weighted measuring stick. Something we can use as a barometer that might address strengths and weaknesses in our blogging practice.

Keep in mind, this is thinking out loud. Drawing something up on the whiteblog and see what we come up with.

Let's chunk this out into sections:

• Engagement
  • Incoming comments; Comments on other sites
• Frequency
  • Number of Posts per week, Length of posts,
• Loyalty
  • Page Views, Feed Reach, Clickthrough (depth), Return Visits
• Audience
  • Feed Subscriptions; Outbound Links; Incoming Links from blogs; Incoming Links from Search
• Popularity
  • Technorati rank; Page Rank; Alexa Rank

Still much to think about. Can such a measurement be beneficial to the small-town banker or solopreneurial dog groomer? Yes, there are many variables - but is it worth the work to find a measurement?

Tony Gwynn watched video of his swing. Frank Sinatra listened to cuts before the final wax. What of business bloggers?

Elsewhere:
- Can Blogging Impact Your Bottom Line?
- Blog Audience Measurement
- ROI on Blogs: Resources to Measure
- Will Metrics Matter in Social Media Age?
- Measuring WOMM

Photo on Flickr by alex.talarico

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