The RBI of Blogging - Part DO
My close friend, Tom Vander Well, shares a great business blogging story -- about his business and his blog.
Tom's company, c wenger group, is a provider of call center assessment and training. They've received inquiries about their business from all over the globe -- much of that coming from Tom's blog.
In Tom's ROI of Blogging post, he shares how a new client gathered their call center team for lunch. During the break - the team shared with Tom which blog posts were among their favorites. Very nice!
As Tom points out, blogging allows a business to begin a dynamic and continuing conversation in a manner that (cob)web sites will always fall short. Not only did Tom secure a customer because of his blog efforts -- the conversation continues and adds value to the relationship.
Yep. Relationship Building Intentionally - the RBI of Blogging will always come before the ROI of Blogging. Alphabetically AND Practically.
The hardest part for some companies is trying to justify/validate/quantify the ROI before attempting the RBI.
What makes Tom's story different? The most important part of the RBI before ROI challenge - the doing.
Comments