I‘m fortunate to be known in these parts as the "go-to-guy" for business blogging. And while I really dig that, I’m more astonished at another comment I often hear:
"Mike, You know everybody." Not yet, but I’m (net)workin’ on it.
When they find out I’ve been in Iowa for a short 2.5 years, they are surprised. It’s more a testament to the nature of Iowans than to me my nature. They just embrace people they meet. I like that. But it’s more than that – and yes, there’s a blogging lesson in here…
It’s what I call The Business of TAP Dancing.
- Transparent – Transparency fosters a participatory environment. When I was preaching full-time (not retired, just out of season), life was in a glass house. But you know what? It became part of my strength. And people are more apt to share when they sense nothing hidden.
- Accessible – Always be accessible. Though I don’t answer the phone when I’m in meetings, my voice mail says I return calls in 90 minutes or less…and I’m hitting that 90% of the time. The more accessible you are, the more available your resources become, the more folks will talk about you.
- Profitable - Being profitable isn’t just about bank deposits. I like it when people walk away from our meeting together with a higher energy, a deeper thought, an improved outlook – and yes, even a richer account.
So whether you’re at Panera Bread, sitting in your cubicle, or blogging on your site…do some Business TAP Dancing and watch what happens.
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Find Your Social Media ROI
I hear it from a lot of business owners: “Where is the ROI with all this Social Media?“ If this is a question you ask yourself, maybe we should work together a bit more. We can work together solo, or via a professional learning community. Find and increase your ROI. There is a “there” there.
