Imagine you take your car in for its scheduled oil change and wheel alignment. You love your car. You’d like to think your mechanic loves your car too. Right?
A few days after you take your car in, you begin hearing a metallic scraping sound. You take the car back to the mechanic and ask about brakes. You need new pads. Why didn’t he tell you?
"You didn’t ask for new brakes – you only asked about the oil and an alignment."
Wait a minute!! Who’s the expert here? What kind of mechanic would only fix what you ask for. Is that good customer service? He’s supposed to be an expert and alert you of such things, no?
Of course if you developed the mechanic’s web site and didn’t tell him about RSS feeds and blogging…
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Find Your Social Media ROI
I hear it from a lot of business owners: “Where is the ROI with all this Social Media?“ If this is a question you ask yourself, maybe we should work together a bit more. We can work together solo, or via a professional learning community. Find and increase your ROI. There is a “there” there.
