A Simple Business Case for RSS Feeds
You've probably seen buttons like those pictured here popping up all over the place. Why are feeds becoming so popular?
Instant Distribution for Publishers
From Altoona, IA to The Weather Channel, from ABC News to The Wall Street Journal, publishers are finding they can instantly distribute their content without "pushing" their readers back to their web site.
More Knowledge in Less Time for Users
Users are finding that by subscribing to feeds, they can read or scan a large amount of content in a shorter time without constantly visiting these web sites. Also, since there is no need to subscribe via email, there is no spam. Synchronize Your Communication.
Search Once and Subscribe
Because search engines such as Yahoo, Google News, Windows Live, Technorati and others are allowing users to subscribe to search result strings, anytime a new addition is made to the query - a subscribed reader will get the result instantly. Therefore, Search Once and Subscribe.
Browsers and Feed Aggegators - Autodiscovery
Browsers such as Firefox, Opera and Safari already auto-discover feeds, allowing the user to "bookmark" the subscription. Internet Explorer 7.0 (currently in beta) will also have this feature.
Learn More:
- What the Heck is RSS?
- What's RSS?
- What Are Webfeeds (RSS), and Why Should You Care?
- Understanding Feeds/RSS Might Change Your Life and Business
- How to explain RSS the Oprah Way
- What is RSS?
- Get Started Reading Feeds
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